6 Ways To Get In New Business
It is one thing to start a business and another to keep the engine running.
Why do you think people are scared to start? Because they do not know how long they can keep the business going; but do you know what the catch is? If you do not start, you would never know!
So Kudos, to starting!
Read below 6 ways in which you can keep the engine running
--Reach out to past referrals. Perhaps you got a referral last year, contacted the person and engaged with them more than once, but ultimately learned that they weren’t ready to buy. If you’ve lost touch with that referral, now is the time to renew your relationship. See if dormant referrals are interested in talking again, if you can provide any new information to help them make a decision, or if their needs have changed.
--Provide value. Focus on how you can help prospects, not on what they can do for you. Share useful information that helps them do their jobs better, run their lives better or look and feel better ;whatever relates to your business and your market. Create and share content via email marketing, social media and your website, using search engine optimization to attract prospects to the information.
--Participate. To make friends, you have to be first friendly. Connect with other people in your industry, acknowledge their work genuinely, comment on their blog posts and share their content. You would be surprised the referrals that would come your way when you build solid relationships with people in your industry. Think about the relationship between an event planner and a hall vendor.
--Advertise. Businesses that rely too heavily on referrals for lead generation often neglect advertising and marketing, especially when they get busy with customers. Facebook Ads, Instagram Ads. Make sure yours ads are targeted and you can also measure the value for money at the end of each ad campaign.
--Personal Network: Working your personal network is another sometimes-overlooked option and yet you have built-in trust. There are certain people you'll meet in a personal context that you wouldn't think of as a lead generation machine but can be incredibly valuable.In today's busy world, you have church friends, work friends, neighbors, and more -- but they exist in these separate buckets that don't necessarily intersect. If you're at the point in your relationship where you can talk business, then do. This needs to be effective and respectful and that is why you cannot compromise on building a great relationship.
--Free. Is there something you can offer your community for free or at a discounted cost? Do not think of this strategy as losing money, think of it as a sales/lead pipeline. Offering a discount can provide: Awareness, Leads, Publicity, Word of mouth marketing, sales, partnerships and so much more. So do you have any thing you can offer for a discount?
Step out and generate that new business for yourself.
You can do this!